What’s the worth of a Google Store Visit?
ZWOLLE – This was the question Action tried to answer. Together with an online marketing agency a test was developed by which the worth of a Google Store Visit was determined.
In other words: how much can we spend on what within our Google Digital Marketing Campagne? How can we make sure that this will convert with a positive business case in the physical stores of Action?
Via Google and the location tracking of mobile phones, it has become for a larger part measurable with you customer group. With the developed model that Action shared during the What’s Next in Retail Tech congress, they now handle – with success – their campagnes, the development of content and their promotion strategy.
Want to know how you can use a digital commerce platform to support omni channel sales? Contact us or your ecManager commerce partner.