How did ecManager help?
- Migration of the latest web shop from Magento to the ecManager platform.
- Realization of three web shops managed in one single environment.
- Seamless integration with many online marketing solutions.
Steps wished to develop a web shop which can be managed from the same environment as the web shops of Miss Etam and Promiss. The web shop of Miss Etam, which had been previously developed, should provide the base for this. This means that the existing web shop had to be migrated from Magento (re-platforming) to ecManager. The ecManager omni-channel eCommerce platform is the engine of these three web shops.
The solution to the challenge of Steps is the development of a new web shop which can be managed in the same environment as the web shops of Miss Etam and Promiss. The starting point was to make maximum use of the powerful engine of the ecManager platform. From a single management environment, the three labels can be developed, managed and optimized by amongst others the powerful marketing features of ecManager. There are also integrations with solutions including many external tools and the back office of Miss Etam (and Steps).
From now on Steps inspires her customers with a new and colorful web shop. The migration process took into account that existing customers can log into the new platform with the logon data they used in the old platform. As a result: the new web shop fits in perfectly with the customer journey from customers of Steps!